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10 Best Content Writing Tips For Beginners

Content is king in today's digital world. Good content marketers know that consistently publishing high-quality, valuable content is essential to attracting new customers and growing a loyal online following.  Content writing has evolved into an art, a science, and a vital strategy for any digital marketing company aiming to leave a mark in the ever-expanding online landscape.

However, entering the world of content marketing can feel daunting, especially for those just starting in the field. Let’s explore the 10 best content writing tips for beginners.

Mastering the Art of Content Writing

Content writing is one of any business's most effective digital marketing strategies. By developing informative, engaging articles and blogs, brands can attract new audiences, establish themselves as thought leaders, and increase website traffic and conversions over time. 

Developing a consistent content writing strategy requires planning, creativity, and technical skills. It's a learning process that improves practice. But by focusing on the fundamentals and learning from more experienced writers, beginners can start creating successful content that delivers value to readers. 

Top 10 Content Writing Tips for Beginners

If you are an aspiring content writer wishing to create an impact in the digital marketing world, here are your 10 best content writing tips for beginners.

Tip:1 Understand your target audience

One of the fundamental principles of content writing is knowing your target audience. To craft content that truly resonates, you must intimately understand your audience—their desires, pains, and aspirations.

Before you start writing, conduct thorough research to understand their preferences, pain points, and interests. Dive into social media forums, surveys, and analytics to gather invaluable insights.

Understanding your audience is not just about demographics; it's about creating empathy. It's about feeling what they feel and walking in their digital shoes. Tailoring your content to their needs ensures that it's relevant and valuable.

Tip:2 Choose relevant topics

Choosing topics that resonate with your target audience is essential for content success. 

Relevance is the cornerstone of content creation. Your content should align with your audience's interests, needs, and pain points. Relevant subjects directly address your ideal readers' core questions, challenges, and interests. 

It's also important to consider industry trends and current events, which may spark reader interest. Use tools like Google Trends to research & discover trending topics in your niche.

This helps ensure your content ideas have discovery potential through search and social media. 

When you address their specific concerns or provide solutions to their problems, you establish credibility and trust. Beginner writers should aim to put their unique perspectives on topics through case studies, step-by-step guides, comparisons, interviews, or other creative frameworks. With practice, content creators can develop highly relevant topics that educate, inspire action, and keep audiences coming back for more.

Tip:3 Structure Your Content

Proper content structure is essential for keeping readers engaged from start to finish. 

A good synopsis and table of contents can give a good insight to the reader about the reading time and the relevant information they seek.

As a beginner writer, it's essential to break up lengthy blocks of text using visually appealing subheadings, bulleted or numbered lists, and well-placed images and captions. This helps break content into more digestible sections that are easier for readers to navigate through.

A best practice is to begin with a clear introductory paragraph summarising the main topic and value proposition. The body content should then be divided into subsections using H2 and H3 heading levels to outline supporting points and any additional details. 

Research shows readers tend to scan pages rather than read thoroughly, so these section breaks act as internal bookmarks, allowing their eyes to move through the material quickly. 

Tip:4 Use Headings and Subheadings

Headings and subheadings are beacons of clarity in the vast sea of content. Headings and subheadings serve as your content's roadmap. A well-crafted heading should spark curiosity and encourage the reader to delve further. Subheadings, on the other hand, break down complex topics into digestible chunks, making your content more approachable.

Moreover, search engines love well-structured content. 

By incorporating relevant keywords into your headings and subheadings, you're improving readability and your SEO game. Search engines use these headings to understand the hierarchy of information, which can positively impact your content's ranking.

Beginner writers must aim for a maximum of 3 heading levels (H1, H2, H3) to maintain clarity and avoid overly complex structures. The H1 should clearly outline the overall topic or theme. H2 headings can then delve into relevant sub-topics or categories. And H3 allows for further breakdowns or sub-points.

Proper formatting creates a better user experience and improves content performance, positioning beginners for success in content marketing.

Tip: 5 Grab Attention through Headlines

The headline is one of the most essential elements of any content. As a reader's first impression, headlines play a crucial role in attracting attention and enticing clicks. It's vital for beginner writers to craft headlines that immediately communicate what's in them for the reader. 

Headlines should also be optimised for keywords to boost discoverability without being too wordy or 'salesy'. Your headline is the first impression, the make-or-break moment in content consumption. To truly captivate your audience, you must master the art of headline creation.

Testing different variations is critical, as headlines are one of the few elements content writers have complete control over to grab readers from the start. With practice, headline writing becomes a valuable skill for hooking audiences. Start with powerful words that evoke curiosity, emotion, or urgency. Numbers are your allies; they promise a concise, actionable read. Whether it's "5 Proven Strategies" or "10 Secrets," digits have a magnetic pull.

Tip: 6 Focus on High-Quality Content

Focusing on high-quality content should be a top priority for any beginner content writer. Producing engaging, well-researched articles takes time and effort, but it is essential for building credibility and establishing authority within a particular industry or topic. Readers today have higher expectations - they want content that not only informs but also entertains or inspires them. 

Taking the time for high quality also means incorporating visual elements that boost readability, like images, charts, and videos. According to studies, interactive components have been shown to increase readership by up to 80%. Formatting with headings, bold, and italics makes the content more scannable and pleasing to the eye.

All of these efforts lead to longer dwell times and higher potential for shares as readers are truly engaged with the message. Quality content ensures that your message is not lost in the digital noise and builds trust, credibility, and authority for your brand. 

Tip: 7 Insert Quality Keywords

Incorporating keywords is essential for content discoverability, but beginners often struggle with including them naturally without disrupting the flow of the writing. It's important to choose keywords that accurately represent what your article is about to capture the interest of your target audience.

The process involves meticulous research, understanding the language of your audience, and keeping an eye on industry trends. Search for popular and commercially viable keywords related to your topic using tools like SEMrush and Ahrefs to identify terms your readers regularly search for. Then, focus on optimising several long-tail keywords throughout your content in context. 

Proper keyword optimisation takes some trial and error, but it's worth perfecting to boost discoverability and attract qualified readers looking for the information and advice your article provides.

Tip: 8 Share Stories & Visuals

Incorporating compelling stories and visual elements is a highly effective way for beginner content writers to engage readers and increase shares of their articles. The research found that blog posts with personalised narratives received 34% more social shares than those without. 

Telling stories that highlight real customer problems and successes helps readers connect with the content on a human level. Complement your narratives with visuals that breathe life into your words. Humans are inherently visual creatures, and the judicious use of images, infographics, and videos can transform your content from a mere collection of sentences into an immersive experience. 

Visuals have also proven tremendously important for boosting social engagement. Studies by Neil Patel revealed posts with relevant images average 12% more total shares across Facebook and X

Beginner writers should include one to two high-quality, well-captioned photos, infographics, or other visuals within each article to break up blocks of text. Related statistics, customer testimonials, case studies, and workflow diagrams are particularly share-worthy visual content. 

Tip: 9 Attach internal and external links

Internal and external links are a powerful way to enhance content and provide additional value for readers. Research from Backlink revealed that content with relevant internal links sees a 27% increase in average page time. Their strategic use helps readers explore related topics more deeply within your site. 

This is because external links build credibility by showing the writer has thoroughly researched a topic beyond their own website. When incorporated effectively, links act as internal cross-promotional opportunities or serve as valuable reference resources. 

For beginner content writers, it's vital to choose links carefully based on how much they add context and value for readers. Provide a brief description of where the link leads so readers understand how it relates to the content.

Tip:10 Edit and proofread

While beginners may be eager to publish their first draft, taking the time to proofread effectively is essential for producing high-quality, polished articles that readers will enjoy. A sloppy or error-filled piece can seriously damage your credibility and turn audiences away. 

Carefully reviewing your content with a critical eye allows you to catch any spelling mistakes, grammatical errors, inconsistencies, or awkward phrasing before others see them. Editing also ensures the post is cohesive, well-structured, and easy to digest. 

Having others proofread brings a fresh perspective that can improve your content's overall quality and impact. Editing and proofreading are the guardians of your content's integrity. They elevate it from good to exceptional, ensuring that your audience is not distracted by errors but rather captivated by your message.

With practice, editing and revising will become more intuitive. But for beginners, developing a systematic checklist and process for polishing written work before publishing is key to producing articles readers will engage with and remember.

Did you know?

Research from Ai Multiple shows that well-written articles containing between 1,500-2,000 words perform best across search and social media based on engagement metrics. Their analysis found that content in this optimal length range tends to see up to 50% higher average read times and shares than shorter or longer-form pieces.

Tailored Content Solutions: Dentsu M21's Unique Approach

Are you ready to elevate your digital presence and captivate your audience with compelling content?

Look no further than Dentsu M21, your trusted partner in the world of digital marketing. As a leading authority in the industry, we specialise in delivering top-notch content writing services that are bound to transform your brand's narrative.

At Dentsu M21, we understand that content is king. Whether you're a budding writer or an established corporation, our team of seasoned content writers is here to craft engaging, relevant, and SEO-friendly content tailored to your unique needs. We don't just create words; we craft experiences that resonate with your target audience.

Create Content that Stands Out of the Noise

Creating successful content takes consistent effort but yields powerful results for brands. By following these 10 best content writing tips, you can lay a solid foundation of essential strategies to develop your content marketing plans. Remember - focus on quality over quantity in the early stages as you refine your skill.

With practice, producing great content gets more accessible and more intuitive over time. Keep going even if every attempt needs revision - viewing it as a learning process is key. Focus on small wins along the way and celebrate your accomplishments.

Keep learning, keep writing, and you'll soon be motivating others to start, too. The opportunities that quality content opens are genuinely endless.


  1. How do I start as a content writer as a beginner?

Set your niche. You can select your domain before starting your content-writing journey. Good content is a result of good subject knowledge. So, choose the field in which you are interested. Research also plays a crucial role in creating the best content.

  1. How can I improve my content writing skills?

You can improve your writing skills by doing the following.

  • Read what you write and keep it engaging
  • Review spelling basics
  • Proofread
  • Work on creating a good structure
  1. What are the five writing skills?

The five writing skills are

  • Planning
  • Outlining 
  • Editing 
  • Revising 
  • Proofreading
  1. What makes a good writer?

A good writer should have profound knowledge of the subject and a deep understanding of the target audience. They should have sound reasoning and quality content and add value to the reader.

  1. How do I start content writing with no experience?

You can start your content writing without any experience by following these steps.

  • Try writing sample blogs on popular topics
  • Revise & grammar check
  • Start writing for friends and family
  • Learn SEO and incorporate keywords