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The Future of Event Management: Trends to Watch in 2024

Short Summary

The events industry is rapidly evolving with new technologies and changing consumer behaviours. In this blog, we will explore some of the key trends that will shape the future of event management in 2024.

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Overview on Event Management

The events industry has experienced massive shifts in recent years with new technologies and changing consumer behaviours, radically transforming event management. The COVID-19 pandemic accelerated many emerging trends, such as virtual and hybrid events, which are now mainstream features of the events world. 

As we look ahead to 2024, event managers must stay abreast of the latest trends to create compelling experiences that resonate with modern audiences.

Top 7 Event Management Trends to Watch in 2024 

1. Hybrid and Virtual Events Remain Prominent 

The rise of virtual and hybrid events accelerated during the pandemic, and these formats are here to stay. While in-person events will continue, virtual and hybrid options allow organisers to reach broader audiences. 

In 2024, expect to see event platforms invest more in interactive and immersive virtual experiences using technologies like augmented reality (AR) and virtual reality (VR). Live streaming will also evolve to feel more personal with features like multiple camera angles and live chat. 

Well-produced hybrid events that thoughtfully integrate in-person and online components will be especially impactful.

2. Experiential Design Takes Centerstage

In the experience economy, events must deliver memorable moments that engage all the senses. In 2024, event venues will increasingly support experiential design with flexible floorplans, cutting-edge AV systems, and interactive elements. 

Organisers can also use emerging technologies like AR to create unique photo opportunities, games, and scavenger hunts. Gamification strategies will be popular for driving audience participation and social sharing. Data collected from various touchpoints can provide insights to enhance future events.

3. Artificial Intelligence (AI) and Automation Expand 

The use of AI and automation in events is growing rapidly. In 2024, we will see more advanced AI assistants used for tasks like registration, seating assignment, and itinerary planning. AI can also analyse past events and audience interests to offer personalised recommendations.

Automation will reduce manual work for organisers while enhancing the experience. 

4. Sustainability Takes Center Stage

Sustainability is a growing priority for event organisers, venues and attendees. In 2024, expect events to adopt more eco-friendly practices and promote their sustainability efforts. This includes using renewable energy, reducing single-use plastics, sourcing local/plant-based catering, and offsetting emissions. 

Organisers will find ways to build sustainability into the event experience through interactive elements that are also fun and engaging for audiences. Venues will highlight their green credentials and initiatives to support more sustainable events.

5. Content is King

With information overload and short attention spans, compelling content will be paramount to event success. In 2024, organisers must curate content strategically based on audience insights rather than fitting all sessions into a set timetable. 

Formats like TED-style talks, workshops, and hands-on activities will be popular. Immersive content experiences leveraging AR/VR can transport audiences. Data-backed optimisation of the agenda, flow, speakers and content delivery methods will enhance engagement.

6. Personalisation and Customisation Grow 

Thanks to technological advances, event platforms now enable deeper personalisation. In 2024, expect more tools that empower organisers to customise every aspect of the event experience, from registration to name badges to itineraries. 

Personalised content recommendations, a customisable event app experience, and name badge data collection are areas that will see more innovation. Attendees will also appreciate personalised perks and the ability to curate their own schedules based on interests.

7. Security and Privacy Take Precedence  

With growing security and privacy concerns, event platforms must prioritise data protection and ensure attendee trust. In 2024, look for advanced security features in event management systems, apps, and websites. 

Organisers will focus on transparency around data collection and usage. Technologies like biometrics may streamline check-ins while protecting privacy. Cybersecurity protocols will need constant upgrading to stay ahead of threats. Overall, putting security and privacy first will be critical for building brand loyalty.

Experience the Future of Event Management with Dentsu M21

As the top event management company in Oman, Dentsu M21 understands the importance of staying ahead of new developments and leveraging insights from audience data to create truly memorable and meaningful experiences that resonate with modern audiences in the Omani market. 

Dentsu M21's focus on delivering exceptional value to their attendees through customised, tech-enabled experiences designed with local needs and interests in mind has helped them differentiate events and keep audiences engaged.

Maximise Your Event Management Opportunities

2024 promises to be an exciting year for event management as new technologies enhance experiences and audiences embrace hybrid options. Event managers will play a crucial role in leveraging emerging trends. 

Those who stay up to date on the latest advancements and make use of audience data insights have the opportunity to craft genuinely remarkable and significant experiences that connect with contemporary audiences.


1. What are some key trends that will shape events in 2024?

Some major trends include the growth of hybrid and virtual events, an increased focus on experiential design, expanding uses of AI and automation, a stronger emphasis on sustainability, optimisation of engaging content, and a rise in personalisation and customisation. 

2. How can event managers leverage emerging technologies? 

Event managers can utilise technologies like AR, VR, advanced live streaming, and AI-powered event apps and platforms to enhance experiences. These solutions can make events more interactive, personalised, and data-driven.

3. Why is focusing on the attendee experience important?

Prioritising the attendee experience is critical as audiences now expect highly customised, engaging interactions. Delivering value and memorable moments helps build loyalty while differentiation in the experience economy. 

4. How will sustainability impact events?

Sustainability will continue growing in importance. Events must adopt eco-friendly best practices and promote these efforts to younger audiences who are increasingly conscious of sustainability. This includes reducing waste and emissions.

5. What skills do event managers need to succeed?

Future-focused skills like comfort with new technologies, data analytics abilities, and adaptability to shifting trends will be valuable. However, soft skills like creative and experiential design, along with audience insight, remain essential for delivering exceptional experiences.