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10 Essential Questions to Ask Your Event Planners

Short Summary

Planning successful events is no easy feat. It requires extensive coordination between various sponsors, clients and service providers. One of the most important partnerships you will forge is with your event planners. However, with the myriad options available, it can be difficult to separate competent planners from the rest. 

Are you ready to learn how to separate the top planners from the rest? Read on to discover the 10 essential questions to ask event planners that will help you find the perfect partners for your next successful event! 

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Why choose the perfect event planner?

Planning a successful event takes extensive coordination and attention to detail. As an event organiser, you want to ensure flawless execution every step of the way. However, with myriad details to oversee and deadlines to meet, relying only on yourself is simply not feasible. This is where hiring expert event planners becomes crucial.

10 Key Questions to Ask Event Planners

Here are the 10 most essential questions to ask event planners:

1. How do you plan the timelines of the event?

One of the key factors in event planning is developing a robust timeline that maps out each stage of the planning process. A competent event planner should be able to provide a detailed timeline that tracks important deadlines for securing venues, sending invites, arranging vendors, developing the program, creating collateral, etc. 

This allows you to stay on track and achieve your milestones. Ask your event planners how they will develop a timeline and ensure all elements fall into place as scheduled. A good planner will involve you in the process and periodically share updates on progress against the timeline. 

2. What will the event flow be? 

The flow or program of the event is another important question for event planners. It is important that your planners clearly articulate the flow of the event, including the sequence of speakers, performances, activities, breaks, etc. 

Ask them how they will structure the event flow, keeping in mind elements like audience attention span, content mix, timing, etc. An ideal flow maximises audience engagement throughout the event.

3. What are your budget planning and services?

Budgeting is crucial for any event. Know about your planner's budgeting process and the services included. Reputable planners conduct a site visit, assess your requirements and provide a line-item budget with estimates. They also advise on cost-saving strategies. 

Find out about additional services like procurement, vendor recommendations, billing and settlement. Ask for budget tracking and reporting. Transparency in budgets allows you to monitor costs. 

4. Do you share the same values and vision?

Your event planners must understand your vision, brand and the experience you want to create. Have a discussion on your organisational values, goals for the event and desired outcomes. This will help assess cultural alignment. 

Your planners should demonstrate enthusiasm for your vision and bring their expertise to help achieve it. Look for planners who are passionate about your cause and willing to be true partners in your success.  

5. What are your venue options?

Venue selection impacts the guest experience tremendously. Ask planners to provide venue options after assessing your guest count, space needs, budget, location, etc. Reputable planners will facilitate site visits, negotiate the best rates and terms, and help you choose the most suitable venue. They will also have strong relationships with preferred venues.

6. Do you come up with contingency plans?

The ability to anticipate challenges and devise backup plans is important. Ask planners how they plan for contingencies like unexpected vendor delays, last-minute changes, weather disruptions, etc. Reputable planners methodically study all possible issues and prepare alternative arrangements to ensure smooth sailing.

7. What is your theme specialisation?  

Every event needs the right theme to captivate the audience. Inquire about your planners' areas of theme expertise and examples of successfully themed events. A track record in your event genre ensures planners understand the nuances of themes that resonate with your target audience.

8. Can you share your references and portfolio?

Requesting relevant portfolio pieces and references allows you to assess your planners' experience and calibre. References should include clients of similar scale and industry for an accurate skill match. 

The portfolio highlights creativity and execution strengths across themes, venues, and budgets. Speaking to references helps validate planner claims.

9. How do you manage the event services and safety? 

Event logistics and safety are non-negotiables. Find out how planners will coordinate set-up /pack-up, shipping, parking, registration, signage, etc. Reputable planners have experience coordinating multiple vendors and meticulous checklists. They should also discuss their safety protocols and crisis management expertise.

10. How do you measure event success?

Top planners track Key Performance Indicators (KPIs) to measure success and ROI. Ask how they will determine if your objectives were met through metrics like attendance, lead generation, partnerships, and surveys. Post-event reports quantify success and learning for future reference.

Choosing the best event management company - Dentsu M21

As a leading event management company, Dentsu M21 can validate the planner's capabilities and commitment to excellence. It also fosters transparency and accountability, which are essential for collaborative partnerships. 

Understanding how planners develop robust timelines, budgets, venue selections, safety protocols, and more is essential for a successful event. With companies like Dentsu M21, your event is in reliable and experienced hands.

The Significance of an Event Planner

Asking the right questions to ask event planners is crucial for a seamless planning experience. Reputable planners welcome these questions and take pride in transparency. Their answers help validate their expertise and cultural fit for managing your unique event vision. 

Comprehensive responses to the above 10 essential questions ensure you find planners who are best equipped to deliver a successful event.


1. What is the most important factor for a successful event? 

The most important factor for a successful event is proper planning and coordination. Developing a robust timeline and ensuring all vendors, logistics, and elements fall into place as scheduled is crucial.

2. How do I ensure my event vision is conveyed correctly?

Clearly articulating your event vision and goals to your planners is key so they can help achieve it. Look for planners who are passionate about your cause and brand values. Discussing your experience vision in detail allows planners to bring their expertise to help convey it properly.

3. What should I look for in an event venue?  

When assessing venues, consider factors like guest capacity, space and layout suitability for your activities, budget, location accessibility, etc. Work with planners who can facilitate visits to preferred venues and help select the most suitable option based on your unique requirements.

4. How can I anticipate challenges?

Ask planners about their process to devise contingency plans for issues like delays, last-minute changes and weather disruptions. Reputable planners will methodically study all risks and have robust backup arrangements ready to ensure a seamless experience.

5. How do I know if my event succeeded?  

Top planners will discuss metrics like attendance, leads generated, partnerships gained and survey results to determine if your objectives were achieved. Request a post-event report analysing success to help optimise future events.