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How to Generate Leads on Social Media

Social media has become an integral part of how we connect, share, and do business in today's digital world. A well-planned approach that incorporates compelling content, targeted ads, and optimised calls-to-action can help you rise above the competition.

Social media can be a powerful lead-generation machine. However, it still becomes difficult for businesses to cut through the clutter and truly engage prospective customers when they lack the right strategies.

Through this insightful blog, let’s explore the significant ways on How to generate leads on social media.

Social media opens up a new world of possibilities for businesses when it comes to finding new customers. By understanding audience behaviour, testing content types, and optimising for engagement, companies can effectively use social media as a tool for lead generation.  

While social media marketing requires ongoing effort, the rewards can be tremendous for those who approach it strategically. With the right tactics, you can introduce your brand to a vast network of prospects, start meaningful conversations, and gather qualified leads that fuel your sales pipeline for many months to come. 

#5 Ways to Generate Leads on Social Media  

Social media has become an inevitable tool for businesses looking to generate leads and grow their customer base. With billions of users on various social platforms, the potential for lead generation is huge.

#1 Develop Engaging Content Marketing

Creating engaging content is one of the most effective ways to generate leads through social media. Studies show social media users are much more likely to engage with images, videos, and interactive formats.

One of the keys to lead generation is giving value before asking for contact details. Whitepapers, eBooks, infographics, and step-by-step guides provide real solutions that prospects will want to download. Be sure to include clear calls to action in this content.

Asking readers to provide an email address in exchange for a helpful resource allows you to follow up later with more personalised, sales-oriented messaging.

Social platforms also provide analytics on content performance. Pay attention to metrics like views, shares, and comments to see what resonates most. This data helps refine future posts to attract and engage the right target audience - priming them to become qualified leads down the road.

#2 Leverage Targeted Paid Marketing

Targeted paid social media advertising allows you to promote your content to specific audiences based on detailed targeting criteria. Platforms like Facebook offer incredibly granular targeting options to get your message to the right people.

Demographics like age, gender, and interests, as well as behaviour like website visits or app usage, play a vital role in generating potential leads using social media. Video ads tend to perform well across networks if they are short, snappy and directly related to the call-to-action. Testing different ad creatives against each other helps determine what resonates most with the target audience.

Analytics tools within social platforms provide insights into which ads, headlines, and images drive the most clicks and conversions. Regularly analyse this data to optimise campaigns for maximum lead generation.

#3 Generate Lead Forms and CTAs

You need a clear call-to-action (CTA) for people to convert into leads. This is where forms, downloads and interactive content come in. Some of the most effective CTAs for social media include downloadable resources like ebooks, checklists and whitepapers. 

People are conditioned to "download" on sites, so a prominent call to download your latest guide can generate leads without much effort. For webinars and online events, registration forms work well as CTAs, too.

Value Bytes:

Some examples of successful lead capture CTAs are:

  • Downloadable guides, ebooks and whitepapers
  • Lead generation forms for webinar registrations
  • Contact forms to request a quote or consultation

Don't forget to integrate pop-up forms that appear when someone stops scrolling too long on a post. Timed CTAs boost leads without relying on followers to search for your forms actively. Automated follow-ups via email are also important to nurture leads over time. 

#4 Conduct Contests and Giveaways

Running contests and giveaways is one of the most engaging tactics for attracting new followers and collecting high-quality leads on social media. People have an innate desire to win prizes, so contests create a sense of excitement that keeps audiences interacting with your brand.

This introduces your brand to their networks and gathers email addresses from those who enter. To participate, users typically need to follow your page, like/share a post, or answer a question correctly for a chance to win. 

Just be sure to collect names and emails from entrants to build your lead database. You can then nurture these prospects with promotional content and offers. With the right incentive and execution, contests are a fun way to generate buzz and new business leads on social media.

#5 Display Customer Reviews and Testimonials

Customer reviews and testimonials are a powerful way to build trust and social proof on social platforms. When prospects see real people endorsing a business through their own words and photos, it assuages fears and makes the brand more relatable. Nothing sells better than social proof from satisfied customers.

It's important to ask satisfied clients for honest, detailed reviews that highlight real results or solutions received. Quotes should be 2-3 sentences maximum for easy scanning. Highlighting verbatim reviews with names, photos/logos engages audiences better than anonymous testimonials. 

Promptly thank all reviewers publicly to encourage others to share their experiences, too. Testimonials integrated within top and middle-performing content see up to 18% higher engagement rates. 

Did you know?
According to statistics from the Social Media Examiner, social media ads have a conversion rate of over 2.5%, compared to just 0.5% for email marketing.

Generate Leads through Social Media with M21

At Dentsu M21, we understand that social media is crucial to any modern marketing strategy. Rather than just posting content randomly, we implement strategic social campaigns explicitly designed for lead generation. Our data-driven approach allows us to qualify prospects at scale and introduce our services to those most ready to engage.

Alongside paid promotion, Our social media posts, engaging Stories, interactive reels, and videos perform well organically. This educational content builds your reputation as an industry leader. And ensures you are ranking at the top of search and social discovery,

At Dentsu M21, social media is a lead generation powerhouse that drives consistent growth. Our strategic, metrics-focused approach sets us apart from the competition.

Leverage Social Media to Generate Leads

While social media marketing requires dedication, the rewards of connecting with qualified leads make it well worth the ongoing effort. With the right strategies, businesses can generate new sales opportunities that fuel growth. 

Thus, we have explored the 5 significant ways “how to generate leads on social media”. With the right incorporation of these strategies, you can turn Facebook, Instagram and LinkedIn into your sales funnel. Now, you can boost your business leads through strategic social media.


  1. How do you generate leads using social media?

Here are a few ways you can generate leads using social media

  • Generate engaging and quality content
  • Encourage giveaways and referrals
  • Promote targeted Ads
  • Build lead forms
  1. Can we generate leads from Instagram?

Yes, open a business account on Instagram and set up a lead-generation form. You can promote ad campaigns with a post along with the form to reach your potential customers based on their interests related to your business services. Thus, you can generate good-quality leads.

  1. How do I get B2B leads from Instagram?

Here are the following steps to get B2B leads from Instagram:

  • Create a business profile
  • Run lead-generation ad campaigns
  • Follow the business that you are targeting in your niche
  • Partnering with business influencers is a good way to generate leads.
  • Message and engage with business pages and groups.
  1. How do DM leads on Instagram?

You can DM leads on Instagram by generating ad campaigns to initiate personal messages through Messenger. You can also DM business accounts and share posts with users to create conversations.

  1. What are the 4 steps to generate leads on social media?

The following are the 4 ways to generate leads through social media.

  1. Create Ad groups with perfect target audience demographics
  2. Create quality and engaging content
  3. Develop a lead generation funnel through paid Ad campaigns
  4. Make sure to have a good CTA for high conversions.